Gridline · Brand

One idea: the node on the grid.
The point where land meets power.

Near-black and paper carry the brand. #061120 and #F4F2ED. Blue is a cast in the black, never a panel color.
Amber is scarce, like the dot: #F8B135, once per view.
Archivo in caps for headlines and labels, IBM Plex Sans for reading, IBM Plex Mono for every figure.
Plain words. Lead with the fact. Claim only what is secured.

01 · Identity

Six logos, one system

A · Refined is the primary lockup. E · Monogram is the icon. F · Survey is for print. B, C and D are alternates. Compare all six live in the client review site.

A · Refined

The primary lockup. Web, decks, signage.

SVG dark SVG light PNG

E · Monogram

The icon: favicons, app tiles, avatars. An app-icon export is included.

SVG dark App icon PNG

F · Survey

The stacked version for print and county documents.

SVG dark SVG light PNG

B · Interior

Alternate, still on the table.

SVG dark SVG light

C · Interconnect

Alternate, still on the table.

SVG dark SVG light

D · Crosshair

Alternate, still on the table.

SVG dark SVG light

All 52 logo files, every variant and colorway, are in the full package download below, with an overview sheet.

02 · Color

The palette

Verbatim from tokens.json. Click any swatch to copy its hex.

The navy ground

The paper ground

The node, the wires, the parcels

03 · Typography

Three faces, three jobs

Archivo in caps for headlines and labels, IBM Plex Sans for reading, IBM Plex Mono for every figure. Free under the SIL Open Font License; this page is set in them.

Archivo · headlines & labels · always caps

Power before land.
Land before the crowd.

IBM Plex Sans · reading text · sentence case

Gridline secures interconnection first, then assembles the ground under it. A site is not the acreage. It is the megawatts the wire can carry, the districts that permit the use, and the months between filing and energisation.

IBM Plex Mono · every figure · tabular

SITE 04 · TWIGGS CO, GA | 500 kV @ 2.8 mi | 740 MW withdrawal | 32.71°N 83.42°W

Style	Face	Size / line	Weight · case	Used for
page-title	Archivo	28 / 32	700 · CAPS, −0.5%	One per screen
section-title	Archivo	20 / 24	700 · CAPS	Groups of panels, dialog titles
panel-title	Archivo	13 / 20	600 · CAPS, +6%	Panel and card headers
label	Archivo	11 / 16	500 · CAPS, +16%	Field labels, table headers, stat labels
button	Archivo	12 / 16	600 · CAPS, +16%	Buttons, tabs, text CTAs
stat	Archivo	32 / 36	600	KPI figures; units smaller, same style
body	Plex Sans	16 / 26	400	Reading text, 64 characters a line
ui	Plex Sans	14 / 20	400	Controls, table cells, navigation. The app default
data	Plex Mono	13 / 20	400 · +4%	Figures in tables, coordinates, IDs
data-sm	Plex Mono	11 / 16	400 · CAPS, +8%	Map labels, chips, timestamps, meta

Archivo woff2 Plex Sans woff2 Plex Mono woff2 Google Fonts ↗

04 · Imagery

The terrain

The contour terrain stands in wherever a photo would go, and it can stay: it is the brand. Full-resolution and title-slide variants are in the package.

Gridline terrain illustration — The terrain, web size. Also in the package: 2400 px · shaded-left for titles · portrait crop

Terrain, portrait crop — The portrait crop, for social and one-pagers.

05 · The website

The landing page, live

The one-page site ships as a single HTML file, previewed here live. The client review copy switches between all six logos.

Open the live site Client review copy · all six logos Download the file

vantage.tandem.bi/site/

Placeholders still standing before anything goes public: the four headline figures (6,400+ acres · 1,850 MW · 3 markets · 75+ years), team titles and bios, the contact email and LinkedIn URL, the form endpoint, and the site names in the deck and app guide. Each is marked where it appears.

06 · Downloads

Take the files

Everything on this page and more. Start with the brand book PDF.

The whole package

All eight folders in one zip: logos, guidelines, PowerPoint, website, app kit, fonts, imagery, design-system source.

ZIP · 10.6 MB · v1.1 · Sep 2026

Download everything

Brand guidelines

The brand book, 23 pages: logo, color, type, topography and gridlines, imagery, motion, layout, voice.

PDF · 2.6 MB

Download PDF

PowerPoint

25 example slides, a blank for every layout, and a .potx that opens as a new deck. Install the three Google fonts first.

PPTX + POTX · 4.7 MB

Template .pptx Master .potx

Fonts

Archivo, IBM Plex Sans and IBM Plex Mono as WOFF2, with their SIL OFL licenses. For Office and design tools, install the desktop versions from Google Fonts.

WOFF2 · 221 KB

Archivo Plex Sans Plex Mono

Logos, all of them

Six variants × four colorways × three formats (SVG, transparent PNG, PNG on ground), plus the one-sheet overview.

52 FILES · 2.9 MB

Overview sheet

The package README with the folder-by-folder guide is here.